Taken from the August edition of OMNI magazine, the ad for CompuServe, a kind of information highway before the superhighway we are now accustomed to, is pretty impressive. It reminds me of the way computer games were advertised or indeed the box art for them which usually featured dramatic illustrations on the cover; glimpses of a possible future that we could enjoy today.
Advertising the internet today (or at least the internet providers) seems to concentrate on numbers - Mbit rates, GB download limits rather than going for the emotional response to using their product.
That's the difficulty I suppose in selling such a nebulous service as the internet as each of our experiences will differ from then next.
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