There's not a lot to lament about Macs. It even looks as though the matte screen option is back on the 15" MacBook Pros (Macrumours.com). Apart from maybe the switch away from the beautiful Apple Garamond font used in old Apple ads.
The Old Magazine adverts seemed to be more wordy too, with the text flowing around the products. Apple no longer use the font in their ads which tend to be more simplistic in design.
Apple Mac ad from 1984, complete with the now ubiquitous reflections.
The latest iMacs - with the all new Myriad typeface.
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